I was hired for an event, and Terry Bradshaw was hired for an event. He got paid 60k…and I didn’t (sad face).

So this is what I do every time someone hires me (or another person who charges more than me) for an event.

There’s a member in the SpeakPro Academy who’s engaging in a similar strategy as me for getting gigs.

My strategy is account-based marketing. Meaning…

You focus on specific accounts/events.

An example would be “I want to speak at Microsoft’s annual event” instead of saying, “I want to get hired for company events.”

By doing this, you can charge more because you only target events that can pay more.

So what does this have to do with anything? Or am I just rambling on because I don’t know what to talk about?

I can tell you…I know what to talk about and I’m not just typing to just type to see what I’m going to talk about next. Don’t judge me.

Anyways…before you messed me all up…

…To get more of the high paying gigs, I had to constantly do the one thing I talk about in the video.

If you do it at every event you’re hired for (and ones you’re not hired for), then you’ll be more strategic about the events you go after.