Most speakers say “I speak about ____” and guess what? The way you finish that sentence determines whether or not you’ll get paid to speak.

This is one of the most important 2 minute videos you’ll ever watch on your speaking career.

I can’t stress how important this video is.

It might only be 2 minutes but if you do what most speakers do by saying “I speak about _____” then you’ll wonder why events don’t hire you.

There’s a right way and a wrong way to answer the question of “What do you speak about?”

You can literally do EVERYTHING right. Have a great website, contact millions of events with a perfect pitch, but if you do this thing wrong, you’re screwed.

Watch the video and take a close look at how you describe yourself as a speaker.

And no, I’m not exaggerating about how important this video is. Do you know how many businesses go out of business by selling something people don’t want? A lot. You just never hear about them…because they went out of business.

You’ll understand what I mean when you see it.