IMG_1894I’m always curious about how other speakers sell from the stage because you can make some big-time money doing it.

And then I found a transcript of a Tony Robbins presentation where he was…selling from the stage.

So I started taking notes…and I mean a ton of notes.

What you’re about to read are the notes on his speech. And it’s important that you understand the purpose of his presentation…to sell his seminar.  And that’s what I was taking notes on. I was figuring out exactly how he goes about selling his seminars.

I had no intention of sharing these notes, they were just for me (so you’re basically reading ‘my thoughts’ as I breakdown his presentation).

Btw…I didn’t include the transcript because it will probably violate copyright laws.

Tony Robbins Selling From The Stage Notes:

Starts with a story. The story starts where the audience is mentally by telling them that he started in a position where “he didn’t have much of a future.”

Why start with this story?

Because he has to take people on a journey from where they currently are and then future pace them to where they can be (if they invest in his program)

He really relates to the audience’s current position by saying that he worked hard, did everything by reading the books, studying the courses, etc but nothing seemed to work. He wasn’t getting results.

He does this because that’s where the audience is mentally. The audience might be thinking that this is just like every other speaker and program they’ve seen. But when he acknowledges it, the mental objection disappears.

Now he asks how many people have been in the same position.

Tony wants to get people into a ‘yes state’ from the beginning.

Now he hints at the change by saying that people asked him ‘what really caused him to change’ and he says that he just got fed up. He also builds rapport by talking about how he was depressed and listening to a very well known song…so the audience thinks, “Oh yea I know that song” and it builds rapport with the audience.

The first few minutes of his presentation are all about speaking from where the audience currently is…and how he used to be there too…but eventually he changed. By doing this, the audience relates to him and sees themselves in his eyes.

(he also keeps getting people to say ‘yes’ ) (they don’t just have to say yes, they have to agree…it’s like saying ‘family is more important than money’…everyone will naturally agree)

Now he mentions that he’s going to talk about his background…but unlike most speakers who just go into their background, he tells the audience WHY he’s going to talk about his background. He says, “I’ll share with you a little of my background because my background relates to what is necessary to take your life to the next level.”

If the audience doesn’t know WHY you’re saying something then you’ve lost them…especially if you’re just talking about your background. They’re always thinking about what’s in it for them.

Now he starts talking about how life is like seasons (by making comparisons, you make the subject you’re talking about a lot easier to understand)

And when he talks about the seasons, he includes everyone’s situation. He talks about how Winter is the horrible time of your life. Spring is where you’re ready to take it up a notch, etc. This is like ‘cold reading’ where psychics makes statements that relate to everyone.

He’s indirectly letting people know that what he’s about to tell them is something they need to pay attention to. When you describe the problem better than they can, they listen to you.

Now Tony talks about how his life has changed. He figured it out. He’s successful… and he’s going to show everyone how he did it. More importantly, he mentions that he’s going to ‘start the process’ today for everyone in the audience. This lets people know that they’re going to get something out of being there…whether they buy or not.

Tony also mentions his 3 day event. He says that if everyone gets something out of the speech then he’s hoping they will come to his event. He isn’t ashamed of selling his product.

By doing this, you release the mental tension of the audience. They know that you’re going to pitch them something and by NOT talking about it, you’re ignoring the elephant in the room.

What are the main themes so far?

1. Relating to where the audience currently is. What their current mental and physical state is.

2. Hint that change is possible

3. Mentions his product/event


Now it’s time to future pace. He does this by telling everyone that they can change anything. And more importantly, they can change fast. People want instant gratification.

He talks about how he’s going to show them a demonstration of the change (everyone likes proof)…but this is a cliff hanger because he then says he wants to give a little bit of his background so everyone knows how he got to where he is.

He’s giving the ‘Big Promise’ of what he’s got to offer the audience. He’s telling everyone that he can change your life really fast (10 minutes to 90 minutes).

Tony really lets people know that no matter what…they can change. It doesn’t matter if they’ve been doing something for years (a habit)…they can change and he can show them how.

(he’s anchoring that he is the person who can change you)

He mentions how a lot of people have bought his audio tapes (I’m assuming he does this because he wants people to think about ‘paying’ for things). Then he says that the questions people ask are wrong and now he says that people ask themselves ‘X’ question (this is a question that MOST people would ask)

The audience is thinking, “I’ve asked that before” …so they’re in suspense and wondering whats wrong with the question and what the right question is. Tony is making them realize that what they’ve been doing is wrong and his way is better.

Tony says that he asked himself better questions (aka…his way is better)

The overall theme so far is that Tony is getting people to see that what they’ve been doing doesn’t really work.

He started out by ‘telling them their problem’ and now he’s ‘agitating the problem.’

So far, Tony is mostly talking about how it’s possible to transform yourself. He did it and so can you.

(Tony also makes people laugh…if you can make people laugh then they open up to you and like you)

“All of us inside our heads have an unconscious belief about what we deserve” …he says this and it makes us want to ‘deserve’ more.

To better describe what he means, he relates it to a thermostat so we really understand what he’s saying.

It’s not enough to just say something, the audience has to truly understand it and agree with it. So by making a comparison to a thermostat (something we easily understand), the audience is much more likely to agree with his statement.

Then he goes on to ask a question that agitates the pain. He asks ‘how many people have had this roller coaster ride in your life where you do really well and then things drop down again’… this is something that happens to everyone so no one is going to say no.

Tony then goes on to talk about how that’s exactly what he used to do…this builds rapport with the audience because if Tony did it then they don’t feel as bad about themselves.

Now Tony goes into a story where he got a ‘wake up call’

Just so happens…he wants the audience to have this ‘wake up call’ too.

Tony is basically creating a speech that goes from where they are…to where they want to be. And he tells it like a story…his story…of where he was (e.g. exactly how the audience is right now) and what made his life transform (where he is today).

The ‘in between’ are the secrets he learned to make the transformation. And these are the transformation secrets you can learn…if you attend his event.

He hints at the secret…NLP…something he was ‘introduced’ to (it just so happens that they can be introduced to it too).

But he doesn’t just say he learned NLP…he’s saying that he learned it from someone doing a seminar (like him).

So far, anything that Tony wants to tell an audience, he tells them indirectly.

Instead of saying “You’re going to learn NLP at my seminar”…he talks about how he learned it at another guys seminar and it changed his life.

He even makes a joke about it by saying that he’s been to every seminar, heard everything, and can even tell you what they’re going to say before they say it. He makes fun of ‘positive thinking’ seminars and ‘spiritual/mediation’ seminars.

The audience is in the same place…mentally. They’ve been to many seminars, heard the same stuff, and there’s nothing new. So Tony raises this mental objection through a story of his life.

Tony is killing the idea that he’s the same (he’s doing it indirectly by telling a story). He’s setting himself apart from every single seminar these people have attended and heard about.

He also says, “I’m not saying those approaches are wrong. I’m saying that they don’t do it for me.”

The audience is thinking… “Yeah it doesn’t do anything for me either.” (now that’s just brilliant)

Everything Tony says is a yes statement.

People don’t have to raise their hands, but they mentally agree with what he’s saying.

What are the themes so far?

1. Change is possible…there’s a better way to do things

2. I learned a secret…something that allowed me to change

3. I’m not like everyone else (my product/seminar isn’t the same)


Now Tony does something really brilliant with his story…

He talks about how he was sitting in a seminar saying, “Yea I know that, that’s ‘Gestalt Therapy’…that’s ‘Cognitive work’ …that’s etc”…Tony talks about how he’s sitting there and he saying he knows everything.

That’s what most people do when they’re in a seminar because all advice is just a spinoff of something before it. We are constantly hearing things we already know and this shuts us down mentally.

So when Tony talks about how he was doing that, the audience DOESN’T want to do it…because they know it’s a bad thing.

On top of that, Tony talks about how ‘knowing’ isn’t good enough…you need to create the experience (another ‘yes statement’)

And once again, he comes back to his seminar (in an indirect way).

He says that people come up to him and ask, “Should I come to your seminar? I’ve got the book” And Tony says “I learned to fly helicopters by flying helicopters. Not by reading a book about flying. It helped me to have someone by my side to give me coaching along the way.”

Tony knows that people in the audience will say that they ‘know’ this stuff. But he’s telling them that knowing it doesn’t do anything for you. You have to take it up a notch…and that’s why you need to go to his seminar.

A really…REALLY…good part Tony puts in his presentation is when he says…

“After a while I asked myself a more intelligent question. I thought, ‘If I know all this stuff and I’m so bright, how come his life seems to be working and mine is not?”

That’s just a brilliant line.

Everyone in the audience who says they know this stuff probably hasn’t asked themselves that question. And when he says that’s the question he asked himself, he’s indirectly giving the audience permission to ask themselves the same thing.

Now everyone in the audience is wondering…if they ‘know’ this stuff then why hasn’t anything happened in their life.

By getting people to focus on the pain…on what they don’t have…he can open their minds to investing in his program.

Tony also addresses the ‘I don’t have any money/any time’ mentality.

He says that when he went to a seminar, he told the person that he doesn’t have any money or time but he wants to learn. Then the guy said, “Well, I’m not gonna be able to help you because you also don’t have a degree so I won’t work with you.”

This is a great way to overcome the money objection because if you say something like “Figure out how to get it” then it doesn’t put the focus on where the problem is for the person making the excuse. It’s also a funny way to overcome the objection.

And more importantly, it lets people in the audience come to their own conclusion.

The problem, for the person making the excuse, is that they’re making excuses.

So when Tony said that the guy told him he can’t help him because he doesn’t have a degree either, it indirectly tells the audience…stop making your lame ass excuses.

When you tell someone what they need to do in a direct manner, they’re more likely to question it. But when you tell someone indirectly, and let them figure it out for themselves, they don’t question it because it came from their own mind.

What are the main themes so far?

1. Overcome objections to joining ‘a seminar’ (or whatever you’re selling)
-“I know this stuff”
-“I don’t have the money”
-“Is this going to be like everything else?” …etc


Now that he’s overcome a lot of objections, he goes into detail about his experience when he was at the seminar.

He’s setting expectations for people who are listening to him at this moment, and when they attend the seminar.

Tony tells people that he was listening to the guy on stage and soaking everything up. Instead of sitting there ‘like everyone else’…he was really focused on soaking up as much information as possible. So while all the other psychiatrists at the seminar (he was at a seminar on psychology) were saying things like, “We’ve tried that stuff before and it didn’t work”…Tony was just like, “That works, give it to me!”

Tony is telling the story in a way that separates him from everyone attending the psychology seminar event. All the people at the event weren’t learning as much as Tony was learning because they didn’t open their minds.

By telling this story, he’s telling the audience that you get what you want out of the seminar. If you listen and apply what the person is telling you then you’ll get results. But if you sit in the audience and expect to get nothing out of it then that’s what you get.

This is a good thing to tell the audience because everyone likes to be different. Everyone wants to be ‘that’ guy who gets the results after they attend a seminar.

Most people know that 99% of those who attend an event don’t get any results. But Tony is telling people ‘how’ to get results…by soaking up all the information you can from the person you’re learning from.

It’s important to note that even though Tony is being indirect with what he wants the audience to do by telling stories, he still isn’t TOO indirect.

He’s future pacing the audience in a familiar setting.

He can easily make comparisons with anything to overcome objections…but he makes comparisons in the setting of ‘how he went to a seminar’ because that’s the setting everyone else is in…and will be in (when they attend his seminar).

Tony allows people to experience things through him…through his story.

So now that Tony is finishing up the story about how he went to the seminar and talked about how he wanted to instantly implement it, he goes on to really future pace them about the results he got.

And he does this by talking about how he launched his career and went on the radio in Canada.

Now Tony goes into detail about the radio experience.

While he’s describing the radio experience, he talks about the money excuse again…this is the biggest objection to seminars. People don’t want to pay thousands of dollars to attend a seminar, it’s a big investment for most people. So he really needs to CRUSH this objection.

…So he crushes it by using the radio story…

And while Tony is telling the story, he’s giving ‘content’…he’s getting people into the ‘yes state’ by saying things like, “There’s part of you that’s holding you back.” (he also gets people to raise their hands in agreement)

Now while he’s telling his story on the radio, once again, he comes back to this ‘technology’ he learned (NLP) and how this will change your life.

By telling people ‘what’ it is, but not telling them exactly ‘how’ it works…it creates tension and makes them desperately want it. It’s not that people want the secret technology that you have, it’s that people want the results it gives them.

…and that’s why future pacing is important.

If you show people what this secret thing can do then you’ve got them hooked.

During the radio story, he addresses the ‘skeptic’ because while he’s talking about this ‘technology’ (NLP), he says that a radio caller calls in and is very skeptical. The person calls Tony a liar, etc (Tony makes it funny).

This is a good part of the story because at some level, people in the audience are thinking, “Is this too good to be true?” It’s that inner skeptic people have. So Tony takes that inner skeptic and turns it into a real person in his story.

He then goes on to destroy this skeptic in his story (by showing that he really can do what he claims).

So far, Tony is mainly talking about the problems people have, agitating the problem, and DESTROYING objections with his stories.

The important thing to note is that he’s doing it in a funny way and he’s doing it indirectly.

You have to take people on a mental journey.

Start from where they are (the problem) and take them to where you need them to be (the solution). You’re pacing and leading them.

Pacing them by indirectly saying “Here’s where you are. Here’s what you’re doing wrong.”

And leading them by indirectly saying “Here’s what’s possible.”

As Tony is finishing up his story about the radio and curing a woman of a phobia to destroy the skeptic, he starts giving ‘content’ through ‘yes statements’

He follows the pattern of ‘tell a story…give the lesson.’

And once again, he brings up the subject of money (the biggest objection/excuse people will have)

He asks how many people want more money (everyone does)…and then he asks how many people always find a way to pay rent, etc. He’s setting people up for the part where he says that you find a way to pay every month ‘because you have to’

So you’re thinking to yourself… “What if I made myself ‘have to’ make more money.” You’re thinking that you can ALWAYS find a way (and he wants you to find a way to make money so you can attend his seminar).

Now he gets inside their minds about the ‘money’ side of things.

He mentions how they’re thinking “If I had more money I would help the homeless, help family, etc”….and that’s what happens in a lot of people’s minds.

When you think about it, Tony is basically a mind reader. He’s saying things that come from people’s minds when they’re listening to him speak. He’s crushing all excuses they have about why they can’t attend. He’s predicting how they’re thinking, how they’re going to think, etc.

And more importantly, he’s getting people to admit this to themselves because if someone doesn’t know they need to change, they won’t change. They might have all these problems, all the excuses, etc…but if they don’t know it, then nothing matters. So Tony gets people to raise their hands to admit to themselves that things need to change.

It’s CRUCIAL to make sure all your stories, and everything you do has a purpose. You should be crushing objections, pacing and leading the audience, etc. Don’t just tell a story to tell a story.

All stories, should pace and lead the audience to one logical conclusion…invest in your program.

The main purpose of Tony’s radio story is to prove that what he does actually works because he goes into detail about how he cured a woman on stage.

At the end of his story, he talks about the change he creates for the woman and how he ‘challenged’ her to do something new (hold the spider since she had a phobia). This indirectly tells the audience that they need to take a leap sometimes and really try something different if they want to change their life.

Think about things from the audience’s perspective. If you were in the audience listening to a speaker like you, what would you be thinking? What would stop you from investing in their program? What excuses would you make…excuses that you secretly have but don’t talk about…that would stop you?

Figure this out and then your entire presentation needs to revolve around how the audience thinks…and then lead them to the end result your program will give them. That’s when they’ll invest.

It’s also important to note that Tony keeps people entertained by getting them to laugh while he’s telling the stories.

What are the main themes so far?

1. Knowing is not enough…apply what you know

2. When someone is teaching you, you need to really listen

3. Future pace…show them what’s possible (prove what you do works)

4. Take the risk to do something new


Now Tony goes on to give content. But more importantly, he talks about the change that can happen, and he says here’s how you do it…steps 1, 2, 3, 4…and “That’s what we’re gonna do in three days at the Unlimited Power Seminar.”

Once again, Tony isn’t ashamed to let the audience know that he’s selling something.

But more importantly, he’s not just selling a seminar, he’s selling ‘transformation’

He gets people to see the transformation that’s possible and the way you’re going to achieve this transformation is by attending his seminar.

But…he doesn’t just say that you have to attend his seminar to get everything. He says that he’s going to help you change tonight.

The good thing about this is that people don’t want to feel ripped off. They don’t want to feel that you’re only there to sell them something and not give them anything tonight.

So when Tony says that he’s going to do things right there and then, he’s telling his audience ‘why’ they should stay and listen.

If the audience doesn’t know ‘why’ they should stay, and ‘what’ they’re going to learn from you (that very second, not months from now if they invest in your program)…then it keeps their minds open to learning from you. And if their minds are open, you can sell them.

Now Tony does a demonstration.

He says that people don’t really know what they want…and he has someone in the audience raise their hand. He asks what they want and he walks them through a process. So while he’s doing this, he’s showing that what he does actually works. He’s showing the audience that he knows his stuff.

You can’t argue with a demonstration.

(btw…Tony is REALLY good at asking questions)…the questions Tony asks really gets people to think differently. It gets people to face themselves and see where the loopholes are in their thinking. Questions act as a mirror to our lives…so when he asks the right questions, he agitates the pain…so people can find the solution (aka…his program).

The purpose of demonstrations is to get people to have that ‘aha’ moment. The moment where they realize that they’ve been doing things wrong and Tony is the person who can help you fix it…how do you know he can help?…Because he just showed you.

Now Tony talks about how ‘there’s a better way’ and it’s not your fault that you’ve learned things wrong.

This part lets people off the hook…so instead of it being their fault, it’s ‘the world’s’ fault.

By doing this, you’re getting people to at least agree that they’ve been ‘screwed up’ by the information that’s out there. So whether they think it was their fault or not, they’re agreeing that something needs to change.

It’s like telling your kid that they can clean their room now or at night. You’re not giving them a choice about cleaning their room or not…you’re giving them a choice as to ‘when’ they can clean.

Now Tony gives them content…and once again, he’s back into a story about what he did after a seminar (he keeps talking about seminars…the thing he wants people to invest in).

The story is pretty good.

He talks about how a bum asked him for money and he was torn on whether or not he should give the bum money.

Then he asks the audience if they’ve ever been torn on whether or not to give money. Of course…everyone has been in that spot…by why is he talking about this?

Tony talks about this because some people in the audience might be torn about giving him money for his seminar.

Then he makes the story funny by saying that the bum only asks for a quarter and he pulls out a wad of cash, can’t find a quarter, and says ‘nope, don’t have a quarter’

This gets the audience to laugh (any time you can get the audience to laugh, you’re gaining rapport).

Now he talks about ‘whats the difference between him and the homeless guy’

This indirectly tells the audience…Tony is doing something different than most people…so you need to pay attention.

The point of the story is that he ‘decided to demand more from life.’

Tony wants the audience to demand more from life. He wants the audience to say, “I’m fed up with this shit. I deserve more.” And the way they get more is to attend his event.

He talks about how he’s not ‘better’ than the bum. It’s not that he deserves it and the bum deserves his life. This crushes the objection of ‘good things come to good people.’ By using the story, he lets people know that bad things really do happen to good people.

He also gives a brilliant line for the people in the audience who are more well-off than most. He knows that even if you’re rich, you still want to make more…you still want to do better. Inside all of us, we believe we have more potential. So Tony plays off that.

He says that he’s willing to bet that most people in the audience have settled for less than what they deserve “Even those of you who are more successful than anyone else you know.”

This story is similar to the famous Wall Street Journal copywriting story about about the ‘two people on a beautiful late spring afternoon.’ It talks about how they were very much alike, but one got better results…why? Because they read the Wall Street Journal.

Tony is doing something similar with his story. He talks about a homeless guy and himself. And the reason he’s doing better is because of his ‘system.’

People don’t get what they want because they haven’t learned the right things.

Now it’s time where he gives the audience five keys to wealth and happiness. This is the time for a lot of content now that he’s framed their minds and crushed big objections.

What are the main themes so far?

1. You deserve more

2. Even if you’re a good person (like the bum) things don’t always work out

3. Get help sooner rather than later


Before Tony gives them the 5 things, he frames it in an interesting way. He sets expectations low because he knows that people want something ‘groundbreaking’ and in reality, there’s nothing groundbreaking.

Tony knows that what separates people isn’t knowing something, it’s doing what you know. But the audience thinks there is some ‘secret’ to success.

So if he gives them the five techniques of wealth and happiness and people are thinking, “Yea I know this stuff” then it will destroy his ability to sell the seminar…because they will just think “I didn’t learn anything new here so why would I learn anything new at his seminar.

By telling the audience that this isn’t ‘exciting’ but he would rather ‘tell the truth’…he’s framing the audience…managing expectations. Tony comes across as a straight-shooter by doing this because people like someone who tells them like it is rather than bullshits them.

Before he goes into the 5 things, he says that he’s going to teach it to them, they’ll do a goal setting thing, and if they want to sign up for his seminar then they can. So once again, he mentions his seminar.

Now he gives the 5 pieces of content (in an entertaining way) (and he creates a lot of ‘yes statements’).

During the 5 pieces of content, he talks about how he helped a guy who wanted to commit suicide. This basically tells you that no matter how bad your life is, someone else’s life is worse…and there’s a way to change, no matter what you’re going through.

And even while he’s giving these 5 pieces of content, he’s relating it back to how you need to master the mind.

Like when he’s talking about ‘mastering finances’…he destroys the objection of “If I had more money then I would be set” because he says that when you have more money, you have even MORE financial pressure (more problems, etc).

So you’re basically going to be under pressure no matter what. But when you master your mind, you know how to deal with it.

So everything comes back to mastering your mind (aka…what he’s selling).

During one the pieces of content, Tony also talks about how he gave up his last dollar for ‘self improvement’ (he gave it to a kid to pay for his moms meal). Then he mentions that he got a check in the mail for $1,000 that he forgot was owed to him.

Tony wants people to stop making excuses about not having money because ‘when you give, you get.’

Any chance he gets, Tony crushes the objection of ‘I can’t afford this.’ He doesn’t want people to let anything get in the way of investing in something that can change their life…not even the ‘I don’t have money’ excuse.

Tony then crushes the objection of “When I have more money I’ll go to the event.”

Some people in the audience might be thinking this because they want to go to the event, but they want to ‘wait’ for the right time. What people don’t understand is that NOW is the right time.

The last of the 5 points talks about ‘give and you shall receive.’

This is good to mention because people need to invest in his seminar (give) before they can transform their life (receive).

Now he starts pivoting to his seminar.

He tells people about the seminar but not in a normal way.

He tells people about the seminar in a way that gets them to ‘experience’ it…he takes them on a mental journey. He gets them to picture the firewalk. He mentions how he’ll not only talk about something but demonstrate it. Then he’ll let everyone else try it on people.

Tony isn’t really describing the ‘seminar’ itself…he’s describing the experience they’ll get when they attend the seminar.

Now he asks a VERY important question.

He says…

“If you could easily do xyz [list multiple benefits]…would it be worth spending two days and an evening to pull that off? How many of you would say yes?”

Why does he say this? It’s a ‘test close.’

If nobody agrees at this point then nobody is going to buy your product. And once he gets agreement, it’s like he gets permission to offer the seminar to them.

Next, he does a physical demonstration with the entire audience. He does this so everyone can experience what makes his seminars different (you can’t argue with demonstrations). By involving everyone, right before he’s about to offer the seminar, he gives them an experience, he creates energy (they’ve been sitting down the whole time but a demonstration creates energy for them to move), and he proves that what he does actually works.

They’re basically proving to themselves that Tony knows what he’s talking about (because the demonstration works on them).

The purpose of the demonstration is to show the audience that they’ve been limiting themselves…and they don’t even realize it.

Well…it just so happens that if you want to solve that problem, you can attend his seminar.

He mentions why he does the firewalk (because it overcomes limitations)…and by mentioning the firewalk, you’re picturing yourself doing it. You’re picturing yourself having a good time at his event.

Tony then goes into another demonstration with the entire audience.

These demonstrations really prove that what he does actually works. And he’s giving you a small taste of what he will do to you at the seminar.

Everything he does is about showing the audience why his seminar is different. He isn’t going to just talk you to death at his seminar, he’s going to really change you.

And whenever Tony describes something that’s hard to describe (mindset), he uses good analogies. Instead of talking about your mindset, he talks about ‘an owners manual for the brain.’ Etc.

Now he gets the audience to ask themselves a question that puts more pain in their mind and agitates it. “What is it that I really want in my life?” (most people aren’t clear on this) And then he tells them to ask, “What’s been preventing me from getting it?” (Me).

And he sets them up to let them know that he’s the person who can help them with the answers.

Then he thanks the audience for being there, etc etc…and they clap.

Surprisingly, he doesn’t do a hard close or even tell people to go to the back of the room to invest.

What are the main themes so far?

1. Demonstrate your stuff works

2. You have to know how to do things the right way

3. I’m going to turn you into a master


End of notes

I’ve asked many people who they think the best is at ‘selling from the stage’ and not one has said Tony Robbins. But Tony dominates the speaking industry because it doesn’t even feel like he’s selling. He’s obviously doing something right.

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