The ultimate guide to building a speaking business

More certainty   Dictate, don’t ask   Website “check X’s availability”   Are you ‘choosing’ or are they? People with low value beg People with high value choose   Don’t oversell yourself - shows them they’re doing the choosing They want to book you, get to the point...

“I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Wal-Mart.” - Sam Walton   To be the 1%, you can’t think or operate like the 99% Normal people “Money doesn’t bring you happiness” It’s...

Why become an Authority? Easier to sell Sell more at higher prices People buy ‘who’ you are more than ‘what’ you sell Story: My website goal = celebritize myself   It all starts with a claim...claim to be the Authority & believe it “Our deepest fear is not that we...