This is a good question. This speaker wants to find more sales conferences that fit him as a speaker.
This speaker is a hypnotist/mentalist (copy cat) who wants to speak at more sales conferences (they spend a lot of money on speakers) at he wants to have a more systematic way to finding the right events.
How would you go about finding the sales events?
How would you figure out the right criteria?
In the past, he’s contacted meeting planners and hasn’t found it to be effective (just wait until you hear the advice I give him on this one lol) and in the present he just wants to go after the conferences directly.
The advice I give this speaker may surprise you.
(btw…if you’re an inspirational speaker and you’re not targeting sales conferences then you’re leaving money on the table)