You’re selling a ‘lifestyle change’
- Problem you solve for them?
- Getting people to change their lives is HARD
- They don’t realize what it takes
- They want the fantasy/dream, not the reality it takes to get it
How I did it…
I didn’t fully commit until 100k/mo (b/c I was doing what I taught)
- W/o commitment, everything is slow
- Started with a problem…
- Entertainers can’t get booked
- I taught everything b/c I moved out & into speaking
Market wasn’t big = switched to speaker-training
- I picked a niche within a big market, knowing I can expand
I built website (focuses on the problem)
- Niche = specific problem
I wrote a book to have something to sell (didn’t have the program yet)
Initially, I created content….wrong wrong wrong
- Content consumes time
Created SpeakPro Academy
- 12 videos – cheap at first, then $1,997
Built an opt-in page & lead magnet
- “What will speakers pay for that I can give for free?”
- Went into CRM and picked out leads
- Didn’t spend money on ads yet
Autoresponder sequence
- 14+ emails
Created content
- Written blog posts at first
- Answered questions my audience was asking
- Quora, Facebook groups, etc
I realized most questions people asked were basic or bad questions
- Content strategy – not SEO…content/questions that they SHOULD be asking
- This meant I needed to focus on building the list
Added new info to SpeakPro Academy
- Tested different products but simplified to SPA
Spent money on ads to build email list
- Got some sign ups at first but no sales
- About $5/day
- Used Paypal at first
- Someone bought a book & I knew it would work
Invested in training & redesigned the funnel
- Lead magnet – TY Offer ($7 book) – Autoresponder
- Then tested $37 ebook TY Offer
- Less sales but more money
I then spent more on ads & made sales
- Kept tweaking sales page, etc
Tried different methods of converting
- Webinars, sales videos, product launches, email, etc
Bought shopping cart to do upsells & downsells
Increased email frequency – daily emails
Spent more money on ads & kept tweaking everything…the rest is history
All of this WHILE booking my own gigs
- Made me focus on revenue
Started a generic marketing program for companies & repeated the process
You wake up and…Authority Activities
- Offers
- Ads
- Content
- Emails
- Sales Videos
- Funnel creation
- Programs
Failed the entire way
- Webinars didn’t work
- Emails didn’t convert
- Different sales pages
- Different lead magnets
- Facebook ad account shut down
- Unsure of which market to target
Do-over? = Traffic & Offer
- Create product
- Create ONE sales process & master it
- Build the list (spend $ on ads)
- Conversion = emails & sales videos
- Once it works, SCALE WITH MORE ADS
- Finally do content
- Social media, video, podcast, etc
Nobody stays in your funnel forever so…
- Sell immediately
- Produce content to get the sale later