This email comes from a speaker named CJ. He wants to know how to reach his target audience.

CJ is a coach who helps busy parents with their work-life balance.


Because busy parents have bad-ass kids that run around in the stores and scream. You know what I’m talking about. The kids that you want to stick your foot out and trip while their mom isn’t looking.

So CJ helps the parents who are extremely busy to find a deeper connection with their family and get that work-life balance thing going on.

And he wants to know exactly how to reach his target audience.

What are some ideas you can think of?

When it comes to marketing yourself, you better know exactly how you’re going to reach your audience or you won’t make any money. You can have the greatest speech and products in the world, but if nobody knows you exist then you don’t.