Speakers who want to build a speaking business often wonder if they should put full clips of their presentation online. What do you think you should do?
When you think about it, there are tons of things that can go wrong with putting up clips from your presentations.
Maybe another speaker will steal your content. Maybe the clients will watch it and then they won’t get to experience it fully…because watching something online and watching it live is different. Tons of speakers think that putting their video footage online doesn’t help them get more speaking gigs because they believe that providing “value” is more important.
But lets think about this from the standpoint of the event planner hiring a speaker for their event.
As an event planner, I need to make a decision between speakers that I’ve never seen speak before. On all the speakers websites, they say that they’re great and maybe they have a blog for me to read what they talk about. However, I don’t have much time to spend on everyone’s websites reading everyone’s blogs. Plus, just because someone writes something that’s good doesn’t mean they can get on stage and be a great speaker.
I want to make sure that my audience is captivated from start to finish.
So how do I choose a speaker?
I watch their videos and see what responses they get. Do I think their presentation is engaging? Would it captivate me?
Do you see where I’m going with this?
As a professional speaker, you need to make the decision easier for an event planner to hire you to speak at their event. And event planners don’t just want good content, they want great speakers…someone who can get on the stage and own it. There isn’t a single event planner in the world who will say that they would be ok with hiring a speaker who is boring but has great content…they want both.
The video below is an unedited clip from my presentation that has booked me tons of corporate events.
Why?
Because it shows how different my presentations are. It combines mind reading with slam poetry…with motivation…and the end result is the audience being blown away.
Of course the presentation is better when you watch it live because the energy you feel in the room is extraordinary…but that’s the point.
An event planner who watches that video will say, “Wow…I can only imagine what that would be like in a live setting.”
Videos of your presentation doesn’t diminish your live presentation, it creates anticipation for it.
When I did an event for Furniture First, one guy told me that he Googled my name right before I was about to get on stage and he immediately watched some videos. He also told me that he was excited to see it because he wasn’t sure if what he saw in the videos was ‘set up.’ (I do mind reading demonstrations in my presentations).
The videos didn’t desensitize him, it made him want to see it for himself.
So should you have video clips of your presentation online? Yes. Because having video clips of your presentation online helps you build your speaking business.
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