I was doing a presentation at an event for entrepreneurs and a marketer went on stage to talk about ‘what problem do you solve?’

Why do companies hire speakers?

As a speaker, you’ve probably heard the ‘what problem do you solve’ before…because you’re a genius.

But…what problem do you solve when someone is hiring a speaker? Why do they hire speakers?

Once you know how someone hires speakers, you can use your hocus-pocus to persuade them to hire you.

The key is to know how people buy what you’re selling (and you’re pimpin yourself out so you’re selling yourself).

So why do people hire speakers? What problem do you solve? And how do you use all this mumbo-jumbo?