• Incongruent messaging 
    • Popup – meditation
    • Entertainment
    • Motivational speaking
    • Youth speaker
    • Curriculum design
    • Positive thinking
    • Work/life balance

By trying to be everything to everybody you become nothing to nobody

Understand your audience more

Mobile site requires too many clicks

  • Pop-up then…
  • Click ‘motivational, entertainment, etc’

Your positioning

  • What are people searching for?
  • What’s the problem they’re coming to you for?