- Incongruent messaging
- Popup – meditation
- Motivational speaking
- Youth speaker
- Curriculum design
- Positive thinking
- Work/life balance
By trying to be everything to everybody you become nothing to nobody
Understand your audience more
Mobile site requires too many clicks
- Pop-up then…
- Click ‘motivational, entertainment, etc’
- What are people searching for?
- What’s the problem they’re coming to you for?