Most speakers “what should my topic be”
- focused on what you want to sell
Positioning = focused on the markets needs
- what value do I provide the market
What will I say vs what problem do I solve
Speaking topic is here’s what I talk about. Positioning is here’s what I’m known for
“Humor at work”
“A mind reading keynote”
What do THEY want?
What speakers are they paying for?
Communicate the value of the speech, not the topics