Most speakers “what should my topic be”

  1. focused on what you want to sell

Positioning = focused on the markets needs

  1. what value do I provide the market

What will I say vs what problem do I solve
Speaking topic is here’s what I talk about. Positioning is here’s what I’m known for


“Humor at work”

“Funny keynote”

“A mind reading keynote”

Motivational speaker

Sales speaker

What do THEY want?

What speakers are they paying for?

Communicate the value of the speech, not the topics