If someone told me in high school that I would be able to charge $10,000 and up for a speaking gig then I would have said, “Liar liar pants on fire.”

But now it’s a reality. So if there’s one thing that contributed to my success then it’s this…

Awhile ago, I learned something from a great marketer named Eben Pagan who said that the answer to your problems are:

  1. Non-obvious
  2. Counterintuitive

The answer isn’t obvious because…if it were, you would have figured it out already. And they’re counterintuitive because when you do hear the answer, you don’t think it’s ‘really’ the answer. The thing you have to do to ‘solve’ the problem isn’t what you thought it would be.

And the one thing that allowed me to build my speaking business is both non-obvious and counterintuitive (to most people).

Most speakers think it’s my good looks that got me where I am. But the real answer is here:

(And it’s something everyone should be doing)

p.s. Good looks can only get you so far