1.5 million Instagram followers is impressive but this story is kinda sad.

The strategy he used is very simple but the end result is what I want to talk about.

In today’s age where everyone is focused on followers, people tend to forget the purpose of a business.

In fact, do you know that the 4-star review on my book for speakers said,

“What I dislike, that seems to be epidemic among some self-help book in the business end, is the emphasis on money. Too much money.”

I read that and thought, “You’ve got to be kidding me. How dare I talk about a business that makes money.”

This guy who built 1.5 million followers forgot the purpose as well.

So watch the video to see what he did and the end result.