Here’s a good question that a speaker asked…
“How do I create a speaking page that addresses both demographics I speak to?”
Because you’re such a brilliant person and the greatest speaker in the world, you can probably speak on many different topics. And you probably have several demographics that would be interested in your speech.
So how do you choose?
The lowdown on this speaker is that she speaks on work-life balance. She helps employees with parenting issues so they can focus more at work. (Yea…some of you have some bad kids that just need a whoopin’).
…And her other demographic is meeting planners.
So should she create a website for the work-life stuff…or the meeting planner stuff? Or two sites
Ultimately, she wants to make sure she’s saying the right things to the right market.
What would you do?