I just had a conversation with The Grinch and do you know what he said?

He said, “Benji, I hate Christmas. I’m skeptical of all these happy-go-lucky people. And you know what, I’m going to steal Christmas.”

I said, “Do you want to get pimp slapped?”

And he backed down.

That’s the true story of how The Grinch didn’t steal Christmas.

Ok, it’s time to tell you the truth about me.

Several people reading these emails have said, “I like the intros to your emails. Who writes your copy?”

Why do they ask?

Because they know that if you want to grow your speaking business then you have to constantly capture people’s attention…and great copy does that.

So here’s the truth about my copy:

(watch the video)

I get it…you’re wondering if I stole the best script writers from Hollywood to come write for me. 

You’re wondering if I hired 1.4 million people to write copy for me and then I pick which one is best.

And I’m flattered, but that’s not the reality of the situation.

The reality of the situation is…

…when you’re marketing yourself, you have to have good copy (in your emails & on your websites) or people won’t hire you, buy from you, nothing.

So here’s the psychology of the Speaking Lifestyle emails (and who really writes them):

Hint: It’s not Stephen King. He begged and begged but I told him to go write some books that scare people…and look what it did for him. You’re welcome Stephen King.