I want to show you a conversation a SpeakPro Academy member posted inside the group and the changes I’m helping him make.
The way you talk in your emails makes a big difference as to whether or not you get hired.
The first part is the email conversation he had. Then you’ll see my reply as to how I would change it.
Read the email thread and then read my reply. Do you see how simple changes make a HUGE difference?
Also…he isn’t a keynote speaker. He’s a trade show entertainer. But the process for getting booked is the same.
Pay attention to how he follows up and the changes I make to his follow up.
Most speakers give up after not getting a response and that’s why they don’t get booked.
But it’s all part of the sales game. If you give up when people don’t respond, you’re going to have a hard time getting on stages.
Here’s the conversation first, and then you’ll see my reply at the bottom (I took out a few things like websites and names)…
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Hi there,
Are you going to be at 2019 SEMA Show?
Best,
Adina
—-
yes
Regards,
Nelson
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Ok perfect, I work for a trade show entertainer who can build a huge crowd around the ACC Performance booth and share your message so that you can get in front of the most eyeballs possible at 2019 SEMA Show.
How about I have you two hop on a call and he’ll tell you how he does it?
Best,
Adina
—-
[no reply]
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Hey Nelson,
Are you ready to discuss how to bring in more prospects to your booth at the 2019 SEMA Show?
Best,
Adina
—-
[no reply]
—-
Hey Nelson, I saw ACC Performance Products Plus will have a booth at 2019 SEMA Show and I have the perfect entertainer for you. It’s Eric and his website is www…
Who is in charge of guaranteeing your booth will get more traffic than you can handle?
I’m already thinking of ideas of how Eric can incorporate some of your torque converters into his presentation…perhaps making one appear seemingly out of nowhere, cementing ACC in the minds of the attendees at this year’s 2019 SEMA Show?
Let’s set up a call or please direct me to the person who is grappling with how to fill your booth at this year’s 2019 SEMA Show.
Best,
Adina
—-
Ok now let’s get into the changes I would make…
Do you see the difference?
Small changes make a big difference in whether or not you get booked on stages.
Most speakers are confused as to why they’re not getting on stages…despite cold emailing.
Honestly, it’s because you’re doing it wrong and you refuse to get help so you can do it right.
It would be like someone writing a book. Versus someone getting help from JK Rowling (Harry Potter) to write a book.
If you keep doing things your way without asking for help, you’re going to struggle.
What’s worse is you’re going to think you’re doing it right and blame it on ‘cold emailing’ or whatever method you’re using.
The problem is never the method. It’s always you. You need help doing the method right.
If you want help getting booked on stages, and you’re willing to put in the work, become a SpeakPro Academy member:
If you’re embarrassed to ask for help, you won’t get it and you’ll stay exactly where you are.
Eric is doing what it takes to take his business to a new level. That’s why he will get there.