Producing lots of content

Building an online presence, you need to create content

Problem: Takes a lot of time

  • Create the video/podcast
  • Edit it
  • Upload
  • Headline, description, etc
  • Thumbnail pic
  • Post to social media (write text)
  • Email to list (write email and send)
  • Post to blog (write blog post)



  • Ask…will I create content for the rest of my life?


Coming up with IDEAS

  • EVERYTHING is an idea
  • Other people’s YouTube videos
  • Book highlights
  • Sit down for 1 hour
  • CAPTURE the ideas


Different types 

  • Live (FB, YouTube, etc)
    Benefit: No editing; People feel they can touch you, Interactive
    Cons: Reality is boring, Need to promote, Demotivating when nobody shows
  • One-take (little editing)
    Benefit: Quick
    Cons: harder to keep attention
  • Pro (film & edit)
    Benefit: Looks professional, people see you take it seriously
    Cons: Takes more time, diminishing returns (spend time but doesn’t mean the video is better)
  • Social Media
    • Feeds (FB, IG, Twitter, Snapchat, etc)
    • IG feed – photos & video
    • IG story – quick shots
    • IG TV



  • Think about what business phase you’re in
    • ex: Need people to find you = IG b/c of hashtags, YouTube
    • ex: People already know you = FB, Twitter, Snapchat
    • ex: IGTV, nobody using it right now



  • My workflow for Live:
    • Make bullet points in Notes app
    • Take pic & create thumbnail
    • Shoot live
    • Put thumbnail on video
    • Upload to YouTube
    • Post to blogs
    • Write email
  • My workflow for One-Take
    • Shoot video
    • Edit real quick (or upload to Google Drive for editor)
    • Upload to YouTube
    • Take pic & create thumbnail
    • Post to blogs
  • My workflow for Pro videos
    • Shoot video in one take
    • Playback video & write down b-roll I need
    • Shoot b-roll
    • Upload to Google Drive & send to editor
    • or edit it myself
    • Post to blogs


Here’s how I’m efficient

  • Initially I created all styles for SL but then…
    • SL = FB live
    • BB = All styles of videos
    • Take clips from Live/Videos and post to IG
      Content Syndication
      (ex: IG saves to camera roll & I upload to Snapchat)
      (ex: IG connected to FB)
    • Frees up time to focus on Bruce Brand


Efficient with your time

  • WHAT do you need to create?
    • ex: 7 photos this week, 3 videos, etc
    • WHY are you creating content?
      “If your number of social media followers is bigger than your bank account then you’re building your business wrong” -Benji Bruce

I’m not a content creator. I’m a business that happens to create content

Schedule everything

  • Adjust schedule if things take longer/shorter