Producing lots of content
Building an online presence, you need to create content
Problem: Takes a lot of time
- Create the video/podcast
- Edit it
- Upload
- Headline, description, etc
- Thumbnail pic
- Post to social media (write text)
- Email to list (write email and send)
- Post to blog (write blog post)
DECIDE TO BE CONSISTENT
- Ask…will I create content for the rest of my life?
Coming up with IDEAS
- EVERYTHING is an idea
- Other people’s YouTube videos
- Book highlights
- Sit down for 1 hour
- CAPTURE the ideas
Different types
- Live (FB, YouTube, etc)
Benefit: No editing; People feel they can touch you, Interactive
Cons: Reality is boring, Need to promote, Demotivating when nobody shows - One-take (little editing)
Benefit: Quick
Cons: harder to keep attention - Pro (film & edit)
Benefit: Looks professional, people see you take it seriously
Cons: Takes more time, diminishing returns (spend time but doesn’t mean the video is better) - Social Media
- Feeds (FB, IG, Twitter, Snapchat, etc)
- IG feed – photos & video
- IG story – quick shots
- IG TV
YOU DON’T NEED TO DO EVERYTHING
- Think about what business phase you’re in
- ex: Need people to find you = IG b/c of hashtags, YouTube
- ex: People already know you = FB, Twitter, Snapchat
- ex: IGTV, nobody using it right now
Get into YOUR WORKFLOW
- My workflow for Live:
- Make bullet points in Notes app
- Take pic & create thumbnail
- Shoot live
- Put thumbnail on video
- Upload to YouTube
- Post to blogs
- Write email
- My workflow for One-Take
- Shoot video
- Edit real quick (or upload to Google Drive for editor)
- Upload to YouTube
- Take pic & create thumbnail
- Post to blogs
- My workflow for Pro videos
- Shoot video in one take
- Playback video & write down b-roll I need
- Shoot b-roll
- Upload to Google Drive & send to editor
- or edit it myself
- Post to blogs
Here’s how I’m efficient
- Initially I created all styles for SL but then…
- SL = FB live
- BB = All styles of videos
- Take clips from Live/Videos and post to IG
Content Syndication
(ex: IG saves to camera roll & I upload to Snapchat)
(ex: IG connected to FB) - Frees up time to focus on Bruce Brand
Efficient with your time
- WHAT do you need to create?
- ex: 7 photos this week, 3 videos, etc
- WHY are you creating content?
- PRODUCE REVENUE
“If your number of social media followers is bigger than your bank account then you’re building your business wrong” -Benji Bruce
I’m not a content creator. I’m a business that happens to create content
Schedule everything
- Adjust schedule if things take longer/shorter