1.5 million Instagram followers is impressive but this story is kinda sad. The strategy he used is very simple but the end result is what I want to talk about. In today’s age where everyone is focused on followers, people tend to forget the purpose of a business. In...
One of my favorite persuasion books is The True Believer by Eric Hoffer. And in it, he mentions that in order to persuade, you have to paint a picture of the future and purposefully leave out how hard it’s going to be to get there. The same goes for copywriting books....
One of my favorite books on persuasion is called “The True Believer” by Eric Hoffer. In the book, he talks about persuading the masses. And to persuade, you have to paint a picture of the bright future that’s ahead of someone, not the ugly reality that awaits. And...
We started filming a new demo reel last Thursday, and he sent me the file last night (Sunday). And notice how I ‘created my own fame’ by hiring a great videographer to film in a nice location (high rise), then work his magic. If I were a speaker with zero video...
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Check this out… On yesterday’s SpeakPro Academy call, Coach Winn got two $5,000 gigs…and Will B. got a gig as well. They got these gigs through cold emailing and that’s what today’s video is about. How do you get so good at cold emailing that you can book gigs...
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How do you find a buyer for your speech? You speak about X, so how do you find someone to pay you? Are they going to pay you because you have a message you want to get out to the world? Ha! Don’t make me laugh. Are they going to pay you because you deserve to be paid...
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How many times have you heard this (from another speaker), “Contact HR because they’re in charge of hiring speakers?” Should you listen to that speaker? Is that how it really works? Someone emailed a question and asked, “I’m looking to market myself to land corporate...
You may not know this but…I was born at a young age. And when I first tried to get high paying gigs, it didn’t work out too well. Until… Until I got hired for a high paying gig…then lost it. Here’s a quick video I made about it. So make sure you don’t make the same...
What would you do if you had to build your speaking business from scratch? You have 90 days…go! The video shows you the step by step process I would take. Geez…I wish someone would have told me this when I started. This is the practical way to do it….in 90 days....
Everyday you wake up thinking of me. Now it’s time I think of you for a change. So I created a video that talks all about me… “How I really make my money” There are only 2 activities that I engage in for marketing myself. And not a day goes by where I don’t do one or...
The world keeps saying, “Create good content.” But what is ‘good content’? There are 2 things you need to create good content. Can you guess what they are before watching the video? Some people are naturals at creating good content (cough cough…me). And some people...
Hey do you know what the ‘imposter syndrome’ is? Of course you do, you’re part of Speaking Lifestyle so you’re smart. So let’s talk about the dummies that don’t know. Most people (aka almost everyone) have felt like an imposter when marketing themselves. What happens...
When you’re marketing yourself, you know you need that first ‘case study’ but how do you get it? When I was building my business, I needed video footage to get hired. But I had no gigs lined up to get the vide footage…because nobody would hire me without the footage....
Muhammad Ali said it the best, “BENJI BRUCE IS THE GREATEST!” …. Or maybe I mis-heard it when he said it. But whatever he was trying to communicate, he was a great promoter. The problem is… How do you brag about yourself WITHOUT bragging about yourself? If you’re...
Every once in awhile, I impress myself. Actually let me back that up. I’m always impressed by myself. But every once in awhile, people are impressed with me too :). And you’re going to be impressed by this. If you’ve contacted events to speak on their stages then...
Well it’s official. My entire life has been ruined. On May 3rd, I went to do a business show at the LightSpeed VT offices with a guy named Brad Lea. They have a full-blown TV studio and guess what? The TV studio looked cool as hell (with a big TV-Wall, nice desk, led...
Let me ask you this…what’s more valuable… Me or your mom? Ok ok…I appreciate that you picked me but please give your mom some credit. Did you know that it’s nearly impossible for us to determine what’s valuable? Knowing this, my...
This video has a funny story about how my mom talked her way into a TV station. Why is she in the video? Because we’re going to talk about ‘sounding confident’ when you’re presenting (on stages, in videos, etc) My mom used a sneaky ‘confidence’ trick to get inside a...
We have to say, “Hell yea”. ..great job to both Bob and Helio for your gigs. No matter how great your product or service, you have to master the marketing campaigns that generate business. Bob is an entertainer and he’s been crushing it. So when he...
