Starting from scratch
No videos, no gigs, no photos, no nothing
Decide on the type of speaker
-keynote vs platform
Website first
-Stock photos
-About me video
-Graphic design images
Sales process
-Setup CRM
-Setup ‘event finding’ process (hashtags/keywords)
-Buy outreach software
Start Contacting
-Disciplined schedule (90 min sessions)
Go after small events first
-Easy wins (high schools & colleges)
-Have Kids? = talk to their school
-Pay to speak on a stage (sponsor)
Review & Improve – Improve what?
-Use metrics to see what I need to improve
-do they open emails? Click on the link?
Do that until I hit 300k, then start building online brand