More certainty   Dictate, don’t ask   Website “check X’s availability”   Are you ‘choosing’ or are they? People with low value beg People with high value choose   Don’t oversell yourself - shows them they’re doing the choosing They want to book you, get to the point...

“I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of Wal-Mart.” - Sam Walton   To be the 1%, you can’t think or operate like the 99% Normal people “Money doesn’t bring you happiness” It’s...

Why become an Authority? Easier to sell Sell more at higher prices People buy ‘who’ you are more than ‘what’ you sell Story: My website goal = celebritize myself   It all starts with a claim...claim to be the Authority & believe it “Our deepest fear is not that we...

The problem - “I feel like it’s not working” Story: Couldn’t get cold calling/emailing to work at first lots of people get demotivated   Things ‘not working’ is part of the game If it were that easy, everyone would do it   You get demotivated because… Feel like you’re...

How do you build your own systematic process? You either build or buy • You can buy McDonalds or build from scratch Worst way to wake up = not knowing how to generate revenue Purpose of systems Predictable results How can I remove yourself? Make it independent of any...

Information is deadly. It makes smart people think they’re getting things done • Ex: I knew about phone sales but didn’t do it • I had the sales letter, etc for over a year We look at something and say “I can do that” • You never know until you actually do it The...

You’re probably not where you thought you’d be You’re not where you want to be because you’re not doing the things it takes to get there You're moving too slow. Build momentum How are you progressing day after day, week after week Sense of excitement - making money...

Social proof is the #1 way to sell If I could use only one method to sell anything, it would be social proof Didn’t buy Amazon products with no reviews It kills multiple birds with one stone They don’t trust you? Now they do Destroys objections People don’t believe...