Right now I’m at the airport in New Orleans. I just finished up with an event yesterday and Terry Bradshaw was the main keynote speaker.
What did he charge?
…How do I know?
…I hung out with the people who brought him in.
And it’s very interesting to hear what they have to say about speakers with a high-ticket price.
While we were at dinner, the topic of speaking fees came up and that’s how I found out Terry charges $60,000. But then they said something interesting…
…They said that they don’t think a speaker is worth that much.
One guy said that paying $25,000 for a speaker is about the max he would pay.
And that brings me to this…
…Your value as a speaker is completely dependent on what other people believe you’re worth.
Although that one guy wouldn’t pay a lot for a speaker, the President of the association immediately asked for Terry Bradshaw when they were planning the event. So the President thought he was worth $60,000
At a certain point, your speaking fee has nothing to do with your presentation, your message, your marketing, etc…and it has everything to do with who you are. When you get to the $50,000 mark, people hire the speaker for name recognition, not presentation.
Of course they want a great presentation, but that’s not why speakers get $50,000 or more.
As we were having dinner, one guy mentioned another speaker he saw and he thought the speaker was great, but then they said they didn’t bring him in because he didn’t have as much ‘name recognition.’
(And that’s coming directly from someone who hires speakers)
So what do you have to do if you want to get the big bucks?
You have to focus on publicity. Get massive publicity and turn yourself into a celebrity. Easier said than done.