The speaker you’re going to read about is a rockstar. He’s been extremely consistent no matter how hard things got.
Helio was literally starting from scratch. He didn’t have videos or photos for his website, no testimonials, no nothing.And he doesn’t live in the U.S.
I’m going to show you the sales process we put in place for Helio to get him on stages. COPY THIS PROCESS
Here’s a screenshot of his website at the beginning (it definitely needed some work)…
Before getting on stages, you have to improve your website.
Your website is like your clothing. If you show up to a job interview in jeans and a t-shirt, you’re only making it harder for you to get the job.
Most speakers think that just because they ‘have’ a website, it’s a good one.
Very rarely is that the case.
In the beginning, you need to be extremely creative about how you’re building your speaking business if you don’t have pictures and videos.
Helio used the pictures inside the program and eventually his website turned into this…
While he was working on his website, we had to build his sales process for finding and contacting events.
If there’s one thing you need to master, it’s your ability to find and contact events in your industry so you can get on stages consistently.
Helio doesn’t live in the U.S. and he could have made excuses about how his market is different but he didn’t make any excuses. He just got things done.
This is the sales pipeline you have to build out to get paid speaking gigs…
You want templates for every stage of the process so you don’t have to think about what to say or do every time you contact events.
Notice how the event pipeline (picture on the left) matches up with the templates (picture on the right)?
You need to build out systems for contacting and systems for following up, so you’re clear about what steps to take.
Helio started putting these systems in place and then it was a matter of finding high paying speaking gigs.
The number one way you’re going to find high-paying gigs is to look for events that hired high-paying speakers in the past.
If they could afford to pay those speakers last year, they usually have a similar budget (if not more) this year.
So Helio made sure to ask tons of questions inside the private group when he was searching for events.
(If you’re not asking questions, you’ll end up doing things the wrong way.)
But you’re going to run into a big problem when contacting events.
The problem is that people will keep saying, “We don’t pay speakers.”
Or, “We only hire industry-related speakers.” Etc.
And you have to have a response to each one of these responses.
Remember the templates from earlier?
Helio took the templates inside the SpeakPro Academy and used them whenever people gave him the common responses…
That’s how you make your ‘getting gigs’ process predictable. And he started getting more events that were interested in bringing him in…
But just because people express interest in hiring you, doesn’t mean they will.
And this is the part where so many speakers struggle.
Events say things like, “We will keep your information” and you never hear back from them again.
That’s why you need a follow up process.
At first, people didn’t respond to Helio. But he used the follow up templates…
Once they ask you for your speaking fee, there is still the possibility that they might not respond back.
So what do you think you should do?
That’s right, use the follow up templates you have in place. Here’s what happened with Helio…
That’s how you build out a predictable process for getting paid speaking gigs.
You need to get extremely focused on the right activities and doing those things right.
Most speakers waste their time doing everything except the things that get them on stages. But you need to build out a repeatable process for getting on stages consistently.
If you want the systems for getting on stages, invest in Event Finder: http://speakinglifestyle.com/eventfinder
Benjamin Franklin said, “The only thing more expensive than education is ignorance.” How true is that?
People think a program is expensive only because they don’t see how much money they’re losing by ‘not knowing’ and not getting help.